Cookie Policy
How we use cookies on justparity.com and how to manage your preferences.
Last updated: 29 April 2026 · contact@justparity.com
2. Cookie categories
We divide cookies into three categories: necessary (always active), analytics and marketing (both of which require consent).
Necessary cookies (always active)
These cookies are essential for the website to function and cannot be switched off. They are typically only set in response to actions you take, such as logging in or filling in forms.
| Cookie | Purpose | Duration |
|---|---|---|
| jp-cookie-consent | Your cookie choice | 1 year |
| sb-*-auth-token | Login session | Session |
Analytics cookies (require consent)
These cookies help us understand how visitors use our website so that we can improve it. All data is anonymised. We use Google Analytics 4 via Google Tag Manager, and cookies are only set once you have given your consent.
| Cookie | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics user ID | 2 years |
| _ga_* | Google Analytics session | 2 years |
Marketing cookies (require consent)
These cookies are used to show you relevant adverts and to measure the effectiveness of our marketing. We only use marketing cookies with your explicit consent.
Google Ads
| Cookie | Purpose | Duration |
|---|---|---|
| _gcl_au | Google Ads conversion tracking | 90 days |
| _gcl_aw | Tracks clicks from Google Ads | 90 days |
| _gcl_dc | Google Display remarketing | 90 days |
| FPID | First-party identifier for ad measurement | 2 years |
Read more about Google's cookie policy.
3. Google Consent Mode v2
We use Google Consent Mode v2. In practice, this means that:
- Analytics and advertising cookies are set only after you have given your consent.
- Before consent, Google's tags set no cookies; only anonymised pings (without identifiers) are used to estimate conversions (basic Consent Mode).
- Your choice is stored locally in your browser for up to 12 months and is respected on future visits.
- You can change your choice at any time via the button below in the section "How to manage cookies".
The implementation follows the ePrivacy Directive and the guidance issued by the Danish Data Protection Agency (Datatilsynet).
4. Remarketing and targeted advertising
With your consent to marketing cookies, we may show you relevant adverts on other websites via Google Ads (Search and Display Network).
We segment visitors anonymously based on behaviour (for example, visits to the pricing page) in order to show relevant messages. You can opt out of marketing cookies at any time via the "Change cookie preferences" button under "How to manage cookies", and we will immediately stop collecting data for remarketing.
5. Third-party cookies
Our website may contain embedded content from third parties (for example, videos). These third parties may set their own cookies. We have no control over these cookies. Please refer to the respective third parties' cookie policies.
6. How to manage cookies
Click below to change your cookie preferences. You can withdraw your consent or give new consents at any time.
You can also:
- Delete cookies in your browser settings.
- Block cookies in your browser (this may affect functionality).
Browser settings
Most browsers allow you to view and delete cookies:
7. Changes to this cookie policy
We may update this cookie policy from time to time. In the event of material changes, we will display the cookie banner again so that you can decide on the new cookies.
8. Contact
If you have any questions about our use of cookies, you can contact us:
Just Parity ApS
Company reg. no. (CVR): 46363906
Vesterbrogade 208, DK-1800 Frederiksberg C, Denmark
Email: contact@justparity.com
Questions about cookies?
Do you have questions about our use of cookies, or would you like to change your preferences? Contact us.