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Cookie Policy

How we use cookies on justparity.com and how to manage your preferences.

Last updated: 29 April 2026 · contact@justparity.com

1. What are cookies?

Cookies are small text files stored on your computer, tablet or phone when you visit a website. Cookies help the website remember your settings and recognise you on future visits.

We use cookies to give you the best experience on our website and platform. We obtain your consent before setting non-essential cookies, in accordance with the EU ePrivacy Directive and Danish law.

2. Cookie categories

We divide cookies into three categories: necessary (always active), analytics and marketing (both of which require consent).

Necessary cookies (always active)

These cookies are essential for the website to function and cannot be switched off. They are typically only set in response to actions you take, such as logging in or filling in forms.

CookiePurposeDuration
jp-cookie-consentYour cookie choice1 year
sb-*-auth-tokenLogin sessionSession

Analytics cookies (require consent)

These cookies help us understand how visitors use our website so that we can improve it. All data is anonymised. We use Google Analytics 4 via Google Tag Manager, and cookies are only set once you have given your consent.

CookiePurposeDuration
_gaGoogle Analytics user ID2 years
_ga_*Google Analytics session2 years

Marketing cookies (require consent)

These cookies are used to show you relevant adverts and to measure the effectiveness of our marketing. We only use marketing cookies with your explicit consent.

Google Ads

CookiePurposeDuration
_gcl_auGoogle Ads conversion tracking90 days
_gcl_awTracks clicks from Google Ads90 days
_gcl_dcGoogle Display remarketing90 days
FPIDFirst-party identifier for ad measurement2 years

Read more about Google's cookie policy.

4. Remarketing and targeted advertising

With your consent to marketing cookies, we may show you relevant adverts on other websites via Google Ads (Search and Display Network).

We segment visitors anonymously based on behaviour (for example, visits to the pricing page) in order to show relevant messages. You can opt out of marketing cookies at any time via the "Change cookie preferences" button under "How to manage cookies", and we will immediately stop collecting data for remarketing.

5. Third-party cookies

Our website may contain embedded content from third parties (for example, videos). These third parties may set their own cookies. We have no control over these cookies. Please refer to the respective third parties' cookie policies.

6. How to manage cookies

Click below to change your cookie preferences. You can withdraw your consent or give new consents at any time.

You can also:

  • Delete cookies in your browser settings.
  • Block cookies in your browser (this may affect functionality).

Browser settings

Most browsers allow you to view and delete cookies:

7. Changes to this cookie policy

We may update this cookie policy from time to time. In the event of material changes, we will display the cookie banner again so that you can decide on the new cookies.

8. Contact

If you have any questions about our use of cookies, you can contact us:

Just Parity ApS

Company reg. no. (CVR): 46363906

Vesterbrogade 208, DK-1800 Frederiksberg C, Denmark

Email: contact@justparity.com

Questions about cookies?

Do you have questions about our use of cookies, or would you like to change your preferences? Contact us.